Social Media in Business

There’s an interesting guest post over on the Help Training Courses blog today on the Future of Social Media in Business. There are some useful insights there that certainly fit with my experiences of using social media to build good, positive business relationships rather than spamming people with endless broadcasts. The key part of the message in my opinion is this:

Remember the power of social media is not in broadcasting, it’s about relationship building.

…which to me means Don’t see Twitter as an advert on the radio, see it as a networking event. If you do that, you start to realise not only how to use social media in your business but also who needs to be involved. The who as well as the what is one of the keys to a successful strategy.